As the solo design lead on this project, I transformed the largest lead-generating annual marketing piece to our first ever fully designed microsite, marking our move away from reports as pdfs. The report design was a branding challenge: I was tasked with creating a fresh perspective on our evolving brand identity, while keeping the main elements of the logo, type and main color the same, amidst new marketing leadership, resulting in a wholly new take on Marigold's brand.

I started with a rough plan of the site, and the copy for the report, and created a rough plan for the site's framework. I then focused on the CTI branding with the logo, look and feel, and applied this branding to the site's visual design in Figma. My developer then took on the task of building the actual site, and I supported with troubleshooting new solutions where needed, and creating all the marketing campaign materials for the launch, webinars, emails, and social promotion of the report.